jesse daniel

For Seager x Justin Boots, we told the story of the collaboration through country artist Jesse Daniel—his music, his journey, and his connection to the West. Rather than building a campaign around product, we built it around character, letting the collection live naturally within Jesse’s world and creating something that felt more like a portrait than an ad.

CD, Director, DP, Producer: Eli Paul

Editors: Dylan Lesch, Eli Paul

Music: Jacob Folsom

Photo: Tanner Johnson, Wes Walker

Poster Design: Eli Paul