SEAGER CO. | WESTERN HAT REBRAND

We partnered with Molnar Cattle Ranch in Cayucos to bring this project to life. In support of Seager’s rebrand, we created oversized replicas of the new hat box designed by LAND BOYS to deliver a larger than life visual moment for the campaign. The goal was to introduce the rebrand with something unexpected and memorable while staying rooted in Seager’s world. I concepted, produced, and executed the project from start to finish. The video below captures how it all came together.

Director, CD, Producer: Eli Paul

Photographer: Russell Holliday

Photo Editor: Russell Holliday, Eli Paul

Videographer, Editor: Dylan Lesch

Talent: Brance, Fallon and Pat Molnar

Location: Molnar Cattle Ranch, Cayucos, CA